STOCK RADAR
Filed
C & F FINANCIAL CORP (Subject) CIK : 0000913341 (see all company filings)

Officer Jason E Long proposes to sell 1,417 shares, about 14% of shares outstanding

144Insider / OwnershipbearishImpact60

A proposed sale this large relative to outstanding shares merits monitoring for execution or further insider selling

Officer Jason E Long filed a Form 144 proposing to sell 1,417 common shares with an approximate sale date of 06/01/2026 and aggregate market value of $104,504. The proposed amount equals about 14.13% of the company's 10,026 shares outstanding; no prior Form 144 sales were reported in the past three months

Score60

Score Rationale

bearish

Large proposed sale equals ~14.1% of outstanding shares; low absolute value ($104k).

Bearish

  • Proposes to sell 1,417 shares (~$104k)
  • About 14.13% of shares outstanding
  • Reporting owner is an officer
  • Form 144 proposed-sale notice filed
  • Seller: Jason E Long (Officer)
  • Proposed 1,417 shares; $104,504; approx sale date 06/01/2026
  1. Approximate sale date: 06/01/2026
  2. Watch for Form 4 execution or actual sale filings
  3. Monitor other insider filings for related selling activity
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Original Filing Text

SEC filing text preserved from the raw item store.

### 144
Form 144 Filer Information |
UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 144

NOTICE OF PROPOSED SALE OF SECURITIES

PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933

| |

FORM 144
| |

144: Filer Information
Filer CIK | 0001669850
|
Filer CCC | XXXXXXXX
|

Is this a LIVE or TEST Filing?
| LIVE
TEST
|
Submission Contact Information
|
Name |
|
Phone |
|
E-Mail Address |
|

144: Issuer Information
Name of Issuer | C & F FINANCIAL CORP CFFI
|
SEC File Number | 000-23423
|
Address of Issuer | 3600 LA GRANGE PARKWAY
TOANO

VIRGINIA

23168
|
Phone | 7577412224
|
Name of Person for Whose Account the Securities are To Be Sold | Jason E Long
|

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account
the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given
as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales
for the account of the person filing this notice.

|
Relationship to Issuer | Officer
|

144: Securities Information
Title of the Class of Securities To Be Sold | Name and Address of the Broker | Number of Shares or Other Units To Be Sold | Aggregate Market Value | Number of Shares or Other Units Outstanding | Approximate Date of Sale | Name the Securities Exchange |
Common | Davenport
901 East Cary Street
Suite 1100
Richmond

VA

23219
| 1417 | 104504 | 10026 | 06/01/2026 | Nasdaq
|

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment
of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold
Title of the Class | Date you Acquired | Nature of Acquisition Transaction | Name of Person from Whom Acquired | Is this a Gift? | Date Donor Acquired | Amount of Securities Acquired | Date of Payment | Nature of Payment * |
Common | 03/01/2025 | Vested RSAs | Issuer | | | 1074 | 03/01/2025 | Equity Compensation |
Common | 03/01/2024 | Vested RSAs | Issuer | | | 343 | 03/01/2024 | Equity Compensation |

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note
thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made
in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months
Nothing to Report | |

144: Remarks and Signature
Remarks |
|
Date of Notice | 06/01/2026
|
ATTENTION:
|

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing
this notice that he does not know any material adverse information in regard to the current and prospective
operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has
adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by
signing the form and indicating the date that the plan was adopted or the instruction given, that person makes
such representation as of the plan adoption or instruction date.
|
Signature | /s/ Matthew B. Guth, Attorney-in-Fact
|
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)
|

### 144
144

0001669850
XXXXXXXX

LIVE

0000913341
C & F FINANCIAL CORP CFFI

000-23423

3600 LA GRANGE PARKWAY
TOANO
VA
23168

7577412224
Jason E Long

Officer

Common

Davenport

901 East Cary Street
Suite 1100
Richmond
VA
23219

1417
104504
10026
06/01/2026
Nasdaq

Common
03/01/2025
Vested RSAs
Issuer
N
1074
03/01/2025
Equity Compensation

Common
03/01/2024
Vested RSAs
Issuer
N
343
03/01/2024
Equity Compensation

Y

06/01/2026
/s/ Matthew B. Guth, Attorney-in-Fact